Mulberry launched the Alexa bag in January 2010 and it became an instant hit. It’s not only a design classic and instantly recognisable as a Mulberry, but it’s also versatile. It’s a satchel that can be carried by its top handle or worn as a shoulder or cross-body bag.
The Alexa was a tribute to Alexa Chung, the British model and broadcaster, after she was photographed carrying Mulberry’s Elkington briefcase. Speaking to the Guardian in 2010, Emma Hill, the bag’s designer said, “We loved how it looked and we thought designing a bag that was inspired by Alexa, by that particular image, was just… a nice thing to do. And, of course, Mulberry has this tradition of naming bags after girls. But it wasn’t a collaboration [with Chung]; she didn’t contribute to the design process.”
We love the styling and practicality of the Alexa. Unfortunately the Alexa is no longer part of Mulberry’s collection but we’re thrilled to have one for rent on our site.
We’d love to hear what you think about the Mulberry Alexa in the comments below.
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