Prada has become a byword for luxury and contemporary style. It is now one of the most well-known and influential fashion houses. It began by selling luggage, accessories and luxury goods and now produces men’s and women’s leather goods, clothing, footwear, eyewear and fragrance.
Miuccia Prada, Creative Director and Mario’s granddaughter, joined the company in 1970 and inherited it from her mother, Luisa, in 1978. Miuccia introduced backpacks and totes made out of tough military specification black nylon that her grandfather had used for steamer trunks in 1979. The bags’ success wasn’t instant but they later become her first commercial hit.
Prada was founded in 1913 by Mario Prada in Milan, Italy. In 1919 Prada received the warrant of ‘Official Supplier of the Italian Royal Household’, and has been able to display the royal Savoy coat of arms and figure-of-eight knots alongside the company logo ever since.
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