Gucci’s Soho Disco bag is a relatively new arrival but is fast becoming a new classic.  It is already a cult favourite thanks to bloggers and fashion editors alike.

This ‘camera bag’ with its boxy, compact shape is an ideal day-bag.  I find the bag is perfect for running errands and when worn cross body is both easy to use and leaves your hands free.  The oversized leather tassel not only doubles as the zip pull but also provides added element of style.

I’m not personally a fan of prominent or oversized logos but I’ve made an exception in this case.  Even though the interlocking ‘GG’ Gucci logo is quite large, it is relatively subtle being made out of tonal stitching in the same colour as the bag itself.

Guccio Gucci launched his saddle company in Florence in 1921 and the Italian fashion house of Gucci has grown to become one of the world’s largest names.

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